Inbound Marketing - 6115 Words

9-509-049 REV: MAY 28, 2009 THOMAS STEENBURGH JILL AVERY NASEEM DAHOD HubSpot: Inbound Marketing and Web 2.0 None of [the old rules of marketing] are true anymore. The Web has transformed the rules, and you must transform your marketing to make the most of the Web-enabled marketplace of ideas. — David Meerman Scott, author of The New Rules of Marketing and PR Business was good at HubSpot. Founders Brian Halligan and Dharmesh Shah were thrilled with the progress their young company had made in the two years since they began their journey to convince corporate America that the rules of marketing had changed. To be successful in the marketplace, HubSpot needed to be much more than just a software company. Its founders had to become†¦show more content†¦Halligan, like many of his clients, came from a traditional sales and marketing background, working for high tech companies Groove Networks and Parametric Technology Corporation. However, at Longworth, he began to realize that the traditional marketing and sales methods he had previously employed were losing their effectiveness i n the new Web 2.0 world. Shah also grew up in the technology sector, holding a number of management and development positions in technology companies. Prior to HubSpot, Shah was founder and chief executive officer of Pyramid Digital Solutions, an enterprise software company and the winner of three Inc. 500 awards, which was acquired by SunGard Data Systems. Shah also authored OnStartups.com, a top ranking blog and online community for entrepreneurs. Halligan and Shah founded HubSpot in 2006. Combining Halligan’s marketing, sales, and venture capital expertise with Shah’s technological knowledge and experience as a successful entrepreneur, the two were a winning combination. Halligan became the chief executive officer and served as HubSpot’s evangelizing front man. Shah became the chief software architect and focused on product development. On the strength of their business plan, Halligan and Shah attracted premier financial partners. After initially self-funding the business, Halligan and Shah raised $5 million from General Catalyst, aShow MoreRelatedInbound Marketing1193 Words   |  5 PagesuHubSpot: Inbound Marketing and Web 2.0 By Ashna Bali 1) According to HubSpot, the rules of marketing have changed in the sense of the way that businesses approach or reach out to their customers. HubSpot believes in tapping into technology and Internet for marketing businesses and products by using Web 2.0 tools and methods such as blogging software, social media and search engine optimization. The CEO of HubSpot, Brian Halligan, believes that the traditional â€Å"outward† methods of marketing are seenRead MoreOutbound Marketing And Inbound Marketing1362 Words   |  6 Pagesoutbound marketing and inbound marketing. Take some time and explore the Internet, then, in your discussion forum entry, describe both outbound and inbound marketing approaches. Then provide two real examples of both. Include the URLs of your examples. Outbound Marketing is a business strategy that is used to advertise it product and services to target the consumer whether they are interested or not. Outbound marketing is known as Traditional Marketing. As time went on outbound marketing has beenRead MoreBusiness At Inbound Marketing Firm Hubspot1228 Words   |  5 Pagesbusiness at inbound marketing firm HubSpot was good, but founders Brian Halligan and Dharmesh Shah has come to realize that their business is at a crucial juncture (Steenburgh, Avery Dahod, 2014). In order to continue on the path of growth, Brian Halligan and Dharmesh Shah must make some decisions regarding the direction of their company. To achieve the company’s goals of growth acceleration and maximum profit, HubSpot realizes they need to overcome a few challenges inbound marketing presents. Read MoreHubspot: Inbound Marketing and Web 2.01330 Words   |  6 PagesCase 3: HubSpot: Inbound Marketing and Web 2.0 HubSpot is a dynamic and promising startup that has recently reached its 1,000 customer milestone. The company, led by founders Brian Halligan and Dharmesh Shah, offers an intuitive and easy-to-use marketing software that acts as a tool for customers to spearhead their ‘inbound marketing’ campaigns. The company is an evangelist of ‘inbound marketing’ where companies try to pull prospective customers toward a business and its products through the useRead MoreProtecting Your Reputation Through Inbound Marketing910 Words   |  4 PagesProtecting your Reputation through Inbound Marketing As a business, your reputation is one of the most important things that you have. Unfortunately, it is also something that can take a direct hit when a customer has a bad experience. Today, it is easy to go online and give a business a bad review. Not only can this bad review damage the reputation of the company in question, but it can also cause them to lose money at the same time. So, what can you do to fight back against these bad reviews andRead MoreDifference Between Inbound And Outbound Marketing Essay1136 Words   |  5 PagesExplain the difference between inbound and outbound marketing. The goal of marketing through social publishing is to publish brand content in order to increase brand awareness and increase website traffic. This can be done through either outbound (push) or inbound (pull) marketing. Outbound marketing refers to traditional advertising methods such as telemarketing, direct mail, or radio advertising that push a message to a broad audience in hopes that the target audience receives the message. ThisRead MoreIntegration Assignment : Company Overview And Strategy Essay960 Words   |  4 Pagesand Strategy Company Overview Hubspot Incorporated was founded by Dharmesh Shah and Brian Halligan in 2006 after they graduated from MIT. Based in Cambridge, Massachusetts, HubSpot’s goal is to create a new form of online marketing and advertising. In providing new marketing strategies to companies, HubSpot leads a change in providing advertisements that online users not only find interesting, but also relevant and pleasant (Our Story). With 1,157 full-time employees (Form 10K), HubSpot intendsRead MoreJapans Economic Efforts After the Earthquake and Tsunami of 20111146 Words   |  5 PagesMarketing Japan: Towards a Better Future In the month of March 2011, Japan was struck hard by a natural disaster. This earthquake was known as the â€Å"Great East Japan Earthquake† which caused a tsunami (Euromonitor, 2013). Tourism in Japan was at a standstill for about year until 2012. During the year of 2011, Japanese people did not travel and â€Å"people refrained from leisure activities† (Euromonitor, 2013). About a year after the earthquake, tourism grew and there was â€Å"an increased desire to travel†Read MoreMarketing Plan Essay795 Words   |  4 PagesHow to Develop a Marketing Plan that Will Add Value to Your Business Studies show that companies with a marketing plan in place are more likely to be successful in their marketing efforts. One study showed that businesses that plan grow 30% faster. According to another study, 71% of fast-growing companies have plans. Those companies create budgets, set sales goals, and document marketing sales strategies. A solid marketing plan will help you generate leads, build awareness with your target audienceRead MoreHubspot Case Study Essay1267 Words   |  6 PagesDharmesh Shah of upstart inbound-marketing firm HubSpot have come to a crossroads in their business model. The direction of the company must adapt in order to continue on the stated path of growing as big as possible, as fast as possible. HubSpot is facing two problems that it must address in order to accomplish its goals. First, HubSpot has a corporate culture centered on an evangelical attitude towards inbound-marketing. HubSpot offers the services of inbound-marketing, which uses strategies such

The Development Of Drivers For Virtual Machines - 1074 Words

I. Introduction to the topic This paper will be analyzing the development of drivers for virtual machines, as well as how virtual machines access host hardware. Topics covered will include what interest what interest I/O driver virtualization holds for the computer information science field, a general overview of virtualization, I/O hardware virtualization, and virtualization of I/O drivers. II. Why the topic is of interest Due to increased efficiency in Central Processing Units, most computers today are not used to their full potential. In fact, time interrupt handlers are issued as wait time, thus eating up CPU clock cycles. Virtualization gave the opportunity for multiple x86 Operating Systems to run on one machine. As CPU’s were†¦show more content†¦CPU, memory and resources are divided amongst the OSes by the Virtual Machine Monitors, where the Virtual Machine resides. The Virtual Machine is a software abstraction that will behave as though it is a complete machine, with virtual hardware resources, RAM, and I/O hardware [1]. There are two main approaches to virtualization: hosted architecture, and hypervisor architecture. In hosted architecture, the encapsulation layer is installed in the form of an application on the Operating System, while the hypervisor architecture involves the installing of the encapsulation layer, or hypervisor, on a clean system, which gives direct access to the system’s resources [2]. The issue of virtualization is that the virtualized OSes do not have full access to hardware resources and memory. They expect to execute within a high privilege level. The VMM is run in this high layer, while the OS is moved to the user level, above the application level. This change in privilege requires costly saving and restoring, and system calls can lead to some CPU cache loss. Instead, a translation look-aside buffer, or TLB, is used upon VMM entry and exit to cache physical and virtual address translation [3]. Because different privilege levels also effect semantics, binary translation is used to make up for the move. Three possibilities exist to allow virtualization: full virtualization with binary translation,

Alpine Ecosystem Free Essays

Australian History Glossary: Australia in the Vietnam War Era Subject Specific Terminology Place the following terms next to their correct definition in the table below: Democracy, Robert Menzies, Domino Theory, Arms Race, ANZUS Pact, Capitalism, Ho Chi Minh, Moratorium, Communism, Soviet Union, Viet Cong, SEATO, Indochina, Propaganda, Vietnamisation, Edward ‘Gough’ Whitlam, Political Asylum, Defoliant, Viet Minh, ‘Reds under the bed’, Lyndon B. Johnson, Guerrilla Warfare, Cold War, Conscientious Objector, Veteran Pacifists, Conscription, the Petrov Affair, Term Definition | Australia’s longest serving Prime Minister. He was in office for 17 years and represented the liberal party| | Anti communist alliance formed between Australia, New Zealand and the United States in 1951. We will write a custom essay sample on Alpine Ecosystem or any similar topic only for you Order Now | | Refers to Australia’s fear of Communism. Australians were scared because many of the countries in South East Asia were becoming Communist and that meant that we could face problems in the future. Some people were even worried that Australia could become a Communist country, with some Australians joining communist parties. | A political issue involving Communist Russian spies in Australia. In 1954, Vladimir Petrov, a Russian diplomat gave himself up as a spy and asked if he could live in Australia if he promised to give up the names of other Russian Spies living here. His wife, Evdokia, was not given the same treatment and was forced to return to Russia with Russian police (KGB). | | Union of Soviet Socialist Republics which was a group of Communist countries led by Russia. | | A system of government in which there is free and equal participation by the people in the political decision making process. | The collective name given for the former French colonies of Vietnam, L aos and Cambodia. It is located on a peninsular between India and China. | | Economic system in which businesses are privately owned and operated for profit. | | South-East Asia Treaty Organisation, the anti communist treaty linking the US, Britain, France, Australia, New Zealand, Pakistan, the Philippines and Thailand from 1954. It was dissolved in 1974. | | Economic system in which, in theory, wealth is shared equally and the means of production, distribution, and exchange are commonly shared. | Conflict between the communist led East, led by the Soviet Union, and the non-communist West led by the USA, after 1945. | | Australian Prime Minister who withdrew Australian troops from the Vietnam War. He was in office from 1972-1975 and represented the Australian Labor Party. | | Person who refuses to fight on moral or ethical grounds. | | The forcible enlistment of men into the armed forces| | Anti Vietnam War protest in which the people stopped work to voice their disapproval against the war. | | A chemical that causes leaves to fall off trees. It was used by the USA in bombing campaigns in the Vietnam War. | Protection granted to an individual who defects from one country to another. | | Information spread to persuade the audience to believe a particular point of view of action. | | Enlisted people who had served in Vietnam but returned with anti-war views. | | The belief of non-communist nations that if South Vietnam fell to Communism so to would vulnerable nations in south east Asia. | | Small scale hit and run warfare by mobile groups who ambush their enemy using limited technology. This was used extremely effectively by the Viet Cong in the Vietnam War. | South Vietnamese communist sympathisers fighting the USA, its allies and the South Vietnamese Army in the Vietnam War. | | An American policy of gradually withdrawing troops from the Vietnam War. | | Leader of the Viet Minh. He died in 1969, six years before the fall of Saigon (now known as Ho Chi Minh Cit y. | | Communist led national liberation movement. Based in North Vietnam, it was formed in 1941 to fight for Vietnam’s independence. | | Competition between nations in the building up of military resources. | | President of USA during the Vietnam War. He visited Australia in 1966 and the phrase â€Å"All the way with LBJ† was coined. | How to cite Alpine Ecosystem, Essay examples

Fahrenheit 451 A Charred Existence Essay Example For Students

Fahrenheit 451 A Charred Existence Essay Imagine living in a world where you are not in control of your ownthoughts. Imagine living in a world in which all the great thinkers of thepast have been blurred from existence. Imagine living in a world where lifeno longer involves beauty, but instead a controlled system that thegovernment is capable of manipulating. In Ray Bradburys Fahrenheit 451,such a world is brought to the awareness of the reader through adescription of the impacts of censorship and forced conformity on peopleliving in a futuristic society. In this society, all works of literaturehave become a symbol of unnecessary controversy and are outlawed. Individuality and thought is outlawed. The human mind is outlawed. All thatis left is a senseless society, unaware of their path to self-destruction,knowing only what the government wants them to know. By telling a tale of aworld parallel to our own, Bradbury warns us of a future we are on a pathto a future of mind manipulation, misused technology, ignorance, andhatred. He challenges the reader to remain open-minded by promotingindividualism, the appreciation of literature, the defiance of censorshipand conformity, and most importantly, change. Bradburys inspiration to convey the themes involved in the novelresulted mainly from the social situation of the time. First of all, thenovel was written shortly after World War II and increasing numbers ofauthors began writing about serious topics. Also, the invention of the atombomb had aroused the Cold War and the use of technology as a form ofdestruction. Seeing technology as a potential threat to the well-being ofmankind, Bradbury uses Fahrenheit 451 to state his distrust for it in thenovel, which explains why the devices are depicted as chilling, impersonalgadgets of mechanized anti-culture, (Mogen 141). Also, as the televisionwas becoming the main form of communication in the 50s, Bradbury believedthat it was reducing society to very mediocre tastes. As a defenseagainst the degradation of literature (as well as peoples minds), Bradburyintended to teach us of the importance of books by showing us the miseryinvolved in a world that lacks them. Another social consequence leading tothe writing of Fahrenheit 451 was that, at the time, the country was goingthrough what was called the era of McCarthyism. During this time, manyAmericans were accused of attempting to undermine the United Statesgovernment (Touponce 124). It was a time of book-burning and close panic,which left Bradbury in disbelief that we would go all out and destroyourselves in this fashion (Moore 103). The writing of this novel was alsoan opportunity for Bradbury to speak out against the censorship of writtenliterature that was taking place by showing the consequences of it. Bradbury believed that the censorship of books destroyed important ideas,knowledge, and opinions and restricted the world from learning about theproblems of their culture. His writing came to show that without suchknowledge, society could become very passive, which would make itvulnerable to the control and mind manipulating techniques of thegovernment. Ironically enough, this book itself was subject to censorshipon its initial release. The political, social, and military tensions of the50s lent to Bradburys own tensions, calling him forth to alert the peopleof their own self-destructive behaviors. The setting in which the story takes place has a significant effecton the theme expressed in the novel. The most notable aspect of the settingis the time at which it is set. The time that Bradbury is trying toillustrate is never simply stated, but rather implied and described throughthe lives of the characters and the technology available to them. Theexistence of a four-walled television (Bradbury 20) and high-speed jet-propelled beetle cars (Bradbury 9) inform us that this story takes placesometime in the distant future, keeping in mind this novel was written inthe 1950s. The time that the story takes place in is very closelyassociated with the place of its occurrence. Yet it is not so much a matterof a specific location, but rather the world that it takes place in aworld brought about by the ignorance of the people that reside in it. Inappearance, this world seems almost identical to ours, except the onlydifference occurs in the minds of the people of this world. This closeresembl ance of these two worlds provides a way for Bradbury to implicatethat our future can be like that of the storys society if we are notcareful. As critic Tom Bradford put it, elements of the real world mustbe among the constituent ingredients (69). He tempts the reader lookbeyond the science fiction aspects of the novel and realize that this storyis a reflection of our future, as it may become. Perhaps the most effective of Bradburys methods in the portrayal ofhis theme is symbolism. Throughout the story, almost every object andsituation seems to serve a purpose in the representation of Bradburysdystopian society and its change from it . The most symbolic of suchobjects is fire. Bradburys use of fire throughout the story is, likeMontags character, very dynamic. All through the story, the meaning,emotional reaction to, and use of fire is changed, until its final use inthe rebirth of society. Using fire, Bradbury frames the dominant themesof degradation, metamorphosis, and rebirth. Most of this change is shownthrough the character of Montag, who starts as a fireman. But unliketodays firemen, Montag burns books and sees fire as the only solution toproblems until he is later enlightened and escapes the norms of society. At the start of the novel, fire seems to be directly associated with theimage of destruction. The description of pages being consumed and blackenedby flames in the opening of the book serves to place a predisposed image offire as evil and destructive. The sole use of fire to annihilate theknowledge and opinions associated with books shows that its only intent isto destroy. It destroys books, it destroys homes, it destroys lives, itdestroys Captain Beatty, it destroys Montags house, and in the end, itdestroys the city from which Montag barely escapes. Fires representationin Bradburys dystopian society is censorship. Since, in Fahrenheit 451,books are burned to keep any controversial information from reaching theminds of the passive citizens, it becomes evident that fire is ultimatelythe censoring force. The link that Bradbury makes between the initialrepresentation and description of fire shows that his message is thatcensorship is destructive. But fires purpose seems to take a turnin g pointin the novel after Montags awakening realization about the need toexpress his thoughts among a society of conformists. Fire is then seen as asymbol of rebirth and purification. Even Beatty himself, captain of thefiremen, believes that, fire is bright, and fire is clean (Bradbury 54),showing the uniquely cleansing property of flames. Fire allows something tobe wiped-out completely and changed, allowing a fresh new start the startof a new society. When Montag sets his own house ablaze, he undergoes anuncommon emotional experience, in which he views the fire as a new startingpoint, a change in his life. Even the opening of the book claims, It was apleasure to see things eaten, to see things blackened and changed(Bradbury 3). Also, Bradburys frequent reference to the Phoenix, as onBeattys helmet and car, as well as its reference by Granger at the end ofthe book, serves as a metaphor to this rebirth. The Phoenix was a mythicalbird of ancient Egypt that, after its five hundred-yea r existence, consumesitself in flames and is reborn from its own ashes (Sisario 105). Theresurrection of the Phoenix signifies the cyclical nature of human life andcivilization. Beatty is burned to death, and his death by fire symbolicallyillustrates the rebirth that is associated with his Phoenix sign. At theend of the book, one of the book-saving outlaws, Granger, refers to thePhoenix and claims that:The Phoenix must have been the first cousin to Man. But every timehe burnt himself up he sprang out of his ashes, he got himself born allover again. And it looks like were doing the same thing, over and over,but weve got one damn thing that the Phoenix never had. We know all thedamn silly things weve done for a thousand years and someday well stopmaking the goddamn funeral pyres and jumping in the middle of them. We pickup a few more people that remember every generation (Bradbury 163). The architecture of Brasilia EssayHer bright and innocent appearance is effective in portraying her as freeand happy. It almost makes her seem like an angel that has arrived brieflyto Montag to enlighten him. Another character that has a similar effect onthe reader is the wise, retired professor known as Faber. His appearance,like Clarisse, is centered on the concept of whiteness. Montag notices thatFaber and the plaster walls inside were much the same. There was whitein the sides of his mouth and his cheeks, and his hair was white, and hiseyes had faded, with white in the vague blueness there (Bradbury 71). Inthis case, Fabers whiteness in appearance represents his enlightenedknowledge and wisdom. Bradbury uses such perceptual concepts, like dark andlight, to portray different aspects of the personalities of each character,while displaying the notion that the free and knowledgeable beings arehappy among such a dark, oppressive society. Symbolism is also existent in the Mechanical Hound, an eight-leggedmechanized robot used by the government to hunt down and kill suspectedcriminals. The Hounds actions, and even its shape, are reflections of thesociety that Bradbury had predicted to come. The Mechanical Hound sleptbut did not sleep, lived but did not live (Bradbury 24). Like the Hound,society was alive and yet dead at the same time, drudging through lifemindlessly. This society continues on without thought, without anyemotions, without any real reason. It just functions however the governmentwants it to by feeding its people nonsense information through thetelevision and seashell thimble, a small radio earpiece. They continuethrough life, all believing the same thing, becoming brainwashed by thegovernment, conforming to any ideas set by it. The Mechanical Houndoperates in the same way: it does not think; it just functions. It doesfeel emotions; it just attacks. Even Beatty claims that, It justfunctions. It has a traj ectory we decide on for it. It follows through. It targets itself, homes itself, and cuts off. It does not thinkanything we dont want it to think (Bradbury 20). Like the Hound, societywas programmed to not think, wonder or ever ask why. It was just acontrolled system, incapable of ever thinking differently. They were alljust products of an empty society. The perversion of Montags society wasalso eminent in the shape of the Mechanical Hound. As the word Houndsuggests, the robot should resemble a dog in appearance. Yet, a hound witheight spidery legs, a metal body and electric eyes is far from the normalstructure of a canine. Like the Hound, society was far from normal. Thesociety was strange, backward, and completely abnormal. There was nocompassion for life, as revealed through Mildreds solution to stress:Its fun out in the country. You hit rabbits. You sometimes hit dogs. Gotake the beetle (Bradbury 64). Anyhow, the citizens perceive thisseemingly abnormal behavior as normal, because they have been conditionedand have conformed t o such unmoral actions. Schools in this society nolonger teach an education, but instead nonsense that programs theconforming children for their future of false happiness. Montags societyhasnt the time, nor the interest to better themselves with knowledge. Instead they destroy it. Another aspect of The Mechanical Hound that issymbolic is its use by the firemen, representing the misuse of technologythat Bradbury is predicting in the future. Again, referring to its title asa Hound gives it the animalistic characteristics of a dog. In oursociety, the dog is frequently referred to as mans best friend. Yet, inthis twisted society, everything has been turned against him, even his ownbest friend. Today, especially in the 50s, technology may have seemed likemans aide in making life easier, and therefore his friend. But Bradburybelieves that one day such technology will be intended for things otherthan its initial purpose, making technology, along with our reliance on it,a potential threat to mankind. One critic of the novel claimed that,Bradbury is not interested in the precise mechanisms of the rocket, butin the mentality and the morals of fallible beings who make and userockets (Kirk, 68). Bradburys main focus of the novel is not of thetechn ology of the future society, but rather the minds of the unmoral andevil-intended government that put it to use in the city of ignorant minds. Through various writing techniques, Ray Bradbury is successful inportraying a futuristic society in which the written word has become a signof controversy and is forbidden. In such a society, the people areprevented from thinking for themselves and instead conform to the ideas andopinions of the government. Their whole life is programmed by fear andthe menaces of technology to the point where their existence is asenseless, government-manipulated system. But, like all systems do, thisone must crash some time. In Bradburys society, all communication to thedisturbing outside world had been cut off in order to keep the citizensfrom worrying. Yet, the society had been living in blind happiness,oblivious to the war raging outside their world and the bomb that finallydestroyed them. The horrific society that Bradbury had depicted had beenintended to be parallel to our own in order to provide us with a warning. He is warning us of the consequences of censorship and conformity. He iswarning us of a future of ignorance. He is warning us of a path we may takeif we are not careful. He incites us to remain open-minded and to take onour own quests for self-improvement through knowledge. He teaches us tovalue books in order to gain that knowledge. He pushes us to fight thecensorship that suppresses great minds and hides this knowledge, of whichwithout, we may never know the problems of our culture. Our future dependsentirely upon the truth and intellectual freedom, and if we do not risefrom the ashes of our present like the Phoenix, we may fall victim to self-destruction and ultimately put an end to ourselves, much like Bradburysfictional society.

Opposition of Marriage Equality-Free-Samples-Myassignmenthelp.com

Question: Write an opinion editorial (Op-Ed) in a topic " Marriage equality " that critically analyses the challenges with realising aspirations of the common good in your professional community, locally and globally. Answer: Marriage equality is all about justice and law and is not a concern related to procreation and religion. The modern religious communities claim that it is upon them to state how and who should be entitled to marriage. However, marriage being the religious duty not only predated these religions but also was not even considered as a part of any celebration, in case of Christianity, in particular until the 9th century. Since then marriage and the legal privileges have undergone significant changes irrespective of any religious claims relating to the resolute and sacred immutability. In the contemporary era, marriage is all about two adults who are non-related to each other and intends to acknowledge their love for each other legally. The concept of marriage equality signifies the change in the definition of marriage in the Marriage Act 1961 from a man and a woman to two people in the statute. This was claimed to ensure that the statute was favorable for same-sex marriages, thus, rendering the statute genderless in terms of the matter of who one is entitled to get married legally (Becker, 2015). Several factors attribute to the opposition of marriage equality such as aged people, in particular, who are comfortable with their long-held beliefs including their religious beliefs. It is a well-known fact that it is difficult to except changing attitudes towards the long established social beliefs and rules. In this context, a former Justice of the High Court of Australia [1996-2009], Michael Kirby AC CMG has stated about his own experience and attitudes towards the changing attitudes towards the acceptance of same-sex marriage. He was himself homosexual and being in a relationship with his male partner signified the conventional beliefs of his legal values and his legal rights within which he was raised. It is a fact that accepting new attitudes in old institutions is bound to face opposition (Cahill, 2015). Some of the opponents of marriage equality usually use religious beliefs, non-faith-based arguments to justify their beliefs and arguments. Such arguments include the age-old belief that marriage can only take place between heterosexual persons and that procreation of children is essential to marriage, which makes heterosexual marriage most appropriate way to form families. These arguments imply an attempt to disguise the underlying motivation of such people, which is to promote their long-held conventional beliefs (Tebbe, 2015). If such motivation were not subjected to frequent examination, it would prejudice the heterosexual persons. The two essential arguments that arises in this context is whether religious belief should have any role to play in determining public policy regarding civil same-sex marriage in the Australian community. The second essential argument is to oppose the proposition that marriage is the union of a man and a woman. In regards to the first argument, the right of people to oppose same-sex marriage on the grounds of faith is respected. The significance of marriage in various faiths and the right of the people to perform marriages as per their rituals and teachings is also respected. Similarly, the right of several faiths to determine who they want to get married and under what situation, should be equally respected. This is evident from the fact when one of Australias leading Catholic thinker, Frank Brennan has asserted that legalization of same-sex marriage signifies common good as civil marriage cannot be considered as some instrument of the church. He referred to the legalization of same-sex marriage and support of marriage equality in like-minded nations such as New Zealand and Britain to support such change and endow the couple with consistency while moved worldwide. In regards to the second argument, which defines marriage as a union between a man and a woman the opposition to marriage, equality derives from the age-old belief that is considered unchangeable. Father Brennan promoted the teachings of Catholic Church on marriage stating that it should take place between man and a woman but this concept should be segregated from civil marriage, which is a distinct institution from the marriage concept in the Catholic Church. He further stated that the concerns relating to religious freedom are valid but the same shall be dealt with by the Parliament (Eskridge, 2014). Consequently, the parliament of Australia has assented for legalization of same-sex marriage in the nation and the Bill is likely to be enforced within few months. The aspirations of common good with respect to marriage equality can be achieved if legal equality of marriage concerns more than marriage as a ceremony. It should not imply exclusion of any group in the community but it is to ensure the group has easy access to the legal right to be married. Reference list Becker, J. (2015).Forcing the spring: Inside the fight for marriage equality. Penguin. Bernstein, M., Taylor, V. (2013).The Marrying Kind?: Debating Same-Sex Marriage within the Lesbian and Gay Movement. University of Minnesota Press. Cahill, C. M. (2015). The Oedipus Hex: Regulating Family After Marriage Equality.UCDL Rev.,49, 183. Eskridge Jr, W. N. (2014). The Marriage Equality Cases and Constitutional Theory.Cato Sup. Ct. Rev., 111. Tebbe, N. (2015). Religion and Marriage Equality Statutes.

Votes For Sale Essay Example For Students

Votes For Sale Essay Word Count: 862 According to the Associated Press, lobbyist donated 633 million dollars to government representatives in the first half of 1999. A lobbyists job is to pass money to representatives for a vote in their favor of a bill. Up to $5000 may be given to any one congressman by a lobbyist thru Political Action Committees (PACs). Farmers, laborers, gun control activists, abortion opponents, and teachers are just a few of the numerous groups who form these committees in the United States. These interest groups employ a lobbyist to offer a cash donation on their behalf. The legislative branch of the United States government was designed to represent citizens of this nation. We will write a custom essay on Votes For Sale specifically for you for only $16.38 $13.9/page Order now Congressional members are supposed to be the representatives of people in their district or state. Laws are supposed to be passed in the publics best interest. PACs attempt to influence the passing of laws through lobbyists. Lobbyists degrade democracy, encourage improper policymaking, and likely provoke political corruption. The most obvious downfall to lobbying is that representatives would be encouraged to vote for money; causing a degradation of democracy. In other words, if a pro-life group paid a representative to vote against legalizing abortion the money would influence the representatives vote. Whether or not a bill is passed becomes an issue of who is willing and able to pay more for it. Congressmen would look to vote for bills that would get them the most money from the PACs. Even though $5,000 is the maximum donation a lobbyists can give to one particular politician; lobbyists donate to several. This can give them the upper hand in a majority decision. Lobbyists believe they are representing the people and getting bills passed that the people want, thus promoting the citizens role in the government.The problem with this view is that the money is getting more representation than the people are. The group that has the most money and buys the most votes will get more bills passed in their favor, regardless if they are the majority or not. This takes away from the democratic process; not allowing all the peoples votes to count. A representative should vote for those who elected him not those who pay him the most. When a representatives vote is influenced by money the fundamentals of democracy are defeated. Secondly, representatives benefit directly from lobbyists donations. Therefore, representatives will use improper policymaking to assure a lobbyists cause is ratified. For instance, if a gun control activist donates to a state representative with the intent to make purchasing handguns easier, then that representative will exercise his political power of policymaking to assure it takes place. Supporters of lobbyists justify their action by pointing out the fact that all donations are recorded. However, reports show there are a number of gifts and donations that go unreported. Supporters of lobbyist attempt to use the lobbying disclosure law to defend this practice. The law requires all donations be publicly documented. This is simply used to cover the backs of congressmen, making it appear that they are in favor of strict monitoring of money and gifts received from lobbyists. Newt Gingrich went as far to say that anything is fine so long as everything is documented, thus giving much leeway to lobbyists. Finally, relinquishing a money donation is not something a representative would do. Hes going to take the money and vote in favor of a particular lobbyist in order to keep getting money from him in the future, thus lobbyists encourage political corruption. The view taken by supporters of lobbyists is that donations do not finalize the vote of the representative. The representative still maintains the choice to vote for or against a lobbyist that has made a donation. Realistically, if a representative votes against a donating lobbyist he would be giving up the chance to continue receiving money from that particular lobbyist.This betrayal might cause other lobbyists to avoid that representative knowing he might take the money and not vote in their favor. Giving up potential money in donations is not something that a representative would seriously consider. .u5c248025f3b8b1cf93db361d38f4631d , .u5c248025f3b8b1cf93db361d38f4631d .postImageUrl , .u5c248025f3b8b1cf93db361d38f4631d .centered-text-area { min-height: 80px; position: relative; } .u5c248025f3b8b1cf93db361d38f4631d , .u5c248025f3b8b1cf93db361d38f4631d:hover , .u5c248025f3b8b1cf93db361d38f4631d:visited , .u5c248025f3b8b1cf93db361d38f4631d:active { border:0!important; } .u5c248025f3b8b1cf93db361d38f4631d .clearfix:after { content: ""; display: table; clear: both; } .u5c248025f3b8b1cf93db361d38f4631d { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u5c248025f3b8b1cf93db361d38f4631d:active , .u5c248025f3b8b1cf93db361d38f4631d:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u5c248025f3b8b1cf93db361d38f4631d .centered-text-area { width: 100%; position: relative ; } .u5c248025f3b8b1cf93db361d38f4631d .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u5c248025f3b8b1cf93db361d38f4631d .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u5c248025f3b8b1cf93db361d38f4631d .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u5c248025f3b8b1cf93db361d38f4631d:hover .ctaButton { background-color: #34495E!important; } .u5c248025f3b8b1cf93db361d38f4631d .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u5c248025f3b8b1cf93db361d38f4631d .u5c248025f3b8b1cf93db361d38f4631d-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u5c248025f3b8b1cf93db361d38f4631d:after { content: ""; display: block; clear: both; } READ: World Hunger Essay Therefore, the money will cause corruption on the part of the representative. Those who have the most money

Famous people under 30, who have achieved a lot in advertising sphere

Famous people under 30, who have achieved a lot in advertising sphere Creative people under 30 in Advertising It happens very often that a person devotes all his or her time, efforts and abilities to one certain sphere, which becomes his/her lifework. Lots of such professionals gain their experience during the whole life and establish their own contributions or ideas within the dozens of years. We got adjusted to the fact that only skilled and practiced people understand the core points and able to astonish with creative ideas. Perhaps, it is really so in most cases, when we speak about scientific field or other resource-consuming areas, which require custom approach. When it refers to modern business forms or such highly developed world of advertisements, the standard rules do not work here. We have thousands of examples when young even not very skilled but amazingly creative people make a real breakthrough in a certain sphere. It proves the fact the new generation possesses modern and progressive way of thinking and understands up to date trends, which can caught attention of millions of people. So we selected a number of outstanding people within the advertisement sphere, who even have not reached their thirty, but already are famous for their achievements. Chelsea Cumings She is only 28 and occupies the position of the freelance art director. So what is her work significant for? The previous year several of her works were awarded for brilliant performance. Thus, 2016 she became an owner of the Gold Clio, One Club â€Å"One to Watch†, two DAD Pencils, four Cannes Lion Bronzes. She has experience of work with such brands as Traget, Adidas, HP.   One of her most outstanding works was executed for Expedia. It was devoted to the story of children’s dreams coming true due to cooperation of St Jude Children's Research Hospital and travel company, which embodied children’s dreams by means of the VR room. Daniel Barak Daniel is VP and creative director at Saatchi Saatchi Los Angeles at the age of 28.2016 was for Barak rich for awards. His work for Volkswagen's Golf R "Unleash Your Rrr." launch campaign was honored by Cannes Lions, ANDYs and One show Pencils. Due to pioneering of the AI use in the advertising, this campaign is archived by New York MoMa. Rohan Cooke and Laura Petruccelli They are 27 and 26 correspondingly and already are hired as associate creative directors at Goodby Silverstein Partners. This Australian duo became real headliners in the advertisement field in the past few months. They are famous for their campaign called â€Å"Unacceptable Letters†, which tells about sexual violation, from which suffer a lot of women in college. One more of their campaign was designed for Instagram. It was a square milkshake designed for the app's square format. For these campaigns Rohan and Laura were awarded by a number of awards, comprising Cannes Lions. This pair is also included in the number of global top lists of the creative people in advertisements. Andrew Kong and Curtis Petraglia Andrew deals with copywriting and Curtis works as an art director at Deutsch. They both are at the age of 29 and are known as â€Å"Curtis and Kong†. This duo joined the Deutsch team two years ago and already managed to work over the campaigns for such famous brands as Snapple, Pizza Hut, Dr Pepper, Taco Bell, and Nintendo. According to the information, provided by their agency, developed by guys campaign â€Å"Make time for Snapple† resulted in the highest return on investment, achieved by the brand campaign. Curtis and Kong were the participants in the first YouTube Creative Hack, held in Singapore. They needed to produce an advertisement with six-second duration for Singapore tourism board and were awarded a first place for their videos. Florian Marquardt Florian is employed as a senior creative at Goodby Silverstein Partners. Marquardt is only 28, but he worked on a number of famous campaigns and achieved great results in it. Among these campaigns are the following: Doritos â€Å"No choice†, NYPD’s â€Å"Invisible faces†. He has already made a strong contribution to Goodby Silverstein achievements. Except his day job Florian has a lot of ideas, interesting undertakings and number of creative projects, one of the most famous of them is the â€Å"#Help50Cent† tongue-in-cheek Kickstarter campaign. So follow the example of this people and do not take your age into account. It does not matter who and how old you are, the things that really matter is your creative mind and endless fresh ideas, which can excite the curiosity of the required audience.