Inbound Marketing - 6115 Words

9-509-049 REV: MAY 28, 2009 THOMAS STEENBURGH JILL AVERY NASEEM DAHOD HubSpot: Inbound Marketing and Web 2.0 None of [the old rules of marketing] are true anymore. The Web has transformed the rules, and you must transform your marketing to make the most of the Web-enabled marketplace of ideas. — David Meerman Scott, author of The New Rules of Marketing and PR Business was good at HubSpot. Founders Brian Halligan and Dharmesh Shah were thrilled with the progress their young company had made in the two years since they began their journey to convince corporate America that the rules of marketing had changed. To be successful in the marketplace, HubSpot needed to be much more than just a software company. Its founders had to become†¦show more content†¦Halligan, like many of his clients, came from a traditional sales and marketing background, working for high tech companies Groove Networks and Parametric Technology Corporation. However, at Longworth, he began to realize that the traditional marketing and sales methods he had previously employed were losing their effectiveness i n the new Web 2.0 world. Shah also grew up in the technology sector, holding a number of management and development positions in technology companies. Prior to HubSpot, Shah was founder and chief executive officer of Pyramid Digital Solutions, an enterprise software company and the winner of three Inc. 500 awards, which was acquired by SunGard Data Systems. Shah also authored OnStartups.com, a top ranking blog and online community for entrepreneurs. Halligan and Shah founded HubSpot in 2006. Combining Halligan’s marketing, sales, and venture capital expertise with Shah’s technological knowledge and experience as a successful entrepreneur, the two were a winning combination. Halligan became the chief executive officer and served as HubSpot’s evangelizing front man. Shah became the chief software architect and focused on product development. On the strength of their business plan, Halligan and Shah attracted premier financial partners. After initially self-funding the business, Halligan and Shah raised $5 million from General Catalyst, aShow MoreRelatedInbound Marketing1193 Words   |  5 PagesuHubSpot: Inbound Marketing and Web 2.0 By Ashna Bali 1) According to HubSpot, the rules of marketing have changed in the sense of the way that businesses approach or reach out to their customers. HubSpot believes in tapping into technology and Internet for marketing businesses and products by using Web 2.0 tools and methods such as blogging software, social media and search engine optimization. The CEO of HubSpot, Brian Halligan, believes that the traditional â€Å"outward† methods of marketing are seenRead MoreOutbound Marketing And Inbound Marketing1362 Words   |  6 Pagesoutbound marketing and inbound marketing. Take some time and explore the Internet, then, in your discussion forum entry, describe both outbound and inbound marketing approaches. Then provide two real examples of both. Include the URLs of your examples. Outbound Marketing is a business strategy that is used to advertise it product and services to target the consumer whether they are interested or not. Outbound marketing is known as Traditional Marketing. As time went on outbound marketing has beenRead MoreBusiness At Inbound Marketing Firm Hubspot1228 Words   |  5 Pagesbusiness at inbound marketing firm HubSpot was good, but founders Brian Halligan and Dharmesh Shah has come to realize that their business is at a crucial juncture (Steenburgh, Avery Dahod, 2014). In order to continue on the path of growth, Brian Halligan and Dharmesh Shah must make some decisions regarding the direction of their company. To achieve the company’s goals of growth acceleration and maximum profit, HubSpot realizes they need to overcome a few challenges inbound marketing presents. Read MoreHubspot: Inbound Marketing and Web 2.01330 Words   |  6 PagesCase 3: HubSpot: Inbound Marketing and Web 2.0 HubSpot is a dynamic and promising startup that has recently reached its 1,000 customer milestone. The company, led by founders Brian Halligan and Dharmesh Shah, offers an intuitive and easy-to-use marketing software that acts as a tool for customers to spearhead their ‘inbound marketing’ campaigns. The company is an evangelist of ‘inbound marketing’ where companies try to pull prospective customers toward a business and its products through the useRead MoreProtecting Your Reputation Through Inbound Marketing910 Words   |  4 PagesProtecting your Reputation through Inbound Marketing As a business, your reputation is one of the most important things that you have. Unfortunately, it is also something that can take a direct hit when a customer has a bad experience. Today, it is easy to go online and give a business a bad review. Not only can this bad review damage the reputation of the company in question, but it can also cause them to lose money at the same time. So, what can you do to fight back against these bad reviews andRead MoreDifference Between Inbound And Outbound Marketing Essay1136 Words   |  5 PagesExplain the difference between inbound and outbound marketing. The goal of marketing through social publishing is to publish brand content in order to increase brand awareness and increase website traffic. This can be done through either outbound (push) or inbound (pull) marketing. Outbound marketing refers to traditional advertising methods such as telemarketing, direct mail, or radio advertising that push a message to a broad audience in hopes that the target audience receives the message. ThisRead MoreIntegration Assignment : Company Overview And Strategy Essay960 Words   |  4 Pagesand Strategy Company Overview Hubspot Incorporated was founded by Dharmesh Shah and Brian Halligan in 2006 after they graduated from MIT. Based in Cambridge, Massachusetts, HubSpot’s goal is to create a new form of online marketing and advertising. In providing new marketing strategies to companies, HubSpot leads a change in providing advertisements that online users not only find interesting, but also relevant and pleasant (Our Story). With 1,157 full-time employees (Form 10K), HubSpot intendsRead MoreJapans Economic Efforts After the Earthquake and Tsunami of 20111146 Words   |  5 PagesMarketing Japan: Towards a Better Future In the month of March 2011, Japan was struck hard by a natural disaster. This earthquake was known as the â€Å"Great East Japan Earthquake† which caused a tsunami (Euromonitor, 2013). Tourism in Japan was at a standstill for about year until 2012. During the year of 2011, Japanese people did not travel and â€Å"people refrained from leisure activities† (Euromonitor, 2013). About a year after the earthquake, tourism grew and there was â€Å"an increased desire to travel†Read MoreMarketing Plan Essay795 Words   |  4 PagesHow to Develop a Marketing Plan that Will Add Value to Your Business Studies show that companies with a marketing plan in place are more likely to be successful in their marketing efforts. One study showed that businesses that plan grow 30% faster. According to another study, 71% of fast-growing companies have plans. Those companies create budgets, set sales goals, and document marketing sales strategies. A solid marketing plan will help you generate leads, build awareness with your target audienceRead MoreHubspot Case Study Essay1267 Words   |  6 PagesDharmesh Shah of upstart inbound-marketing firm HubSpot have come to a crossroads in their business model. The direction of the company must adapt in order to continue on the stated path of growing as big as possible, as fast as possible. HubSpot is facing two problems that it must address in order to accomplish its goals. First, HubSpot has a corporate culture centered on an evangelical attitude towards inbound-marketing. HubSpot offers the services of inbound-marketing, which uses strategies such